About RankSolv

Built in Pittsburgh for businesses that need customers, not reports.

01 / OUR FOUNDATION

RankSolv is a Pittsburgh company founded on one belief: a business should be able to point at its marketing and say exactly what it earned.

02 / OUR ACCOUNTABILITY

We run on a simple rule. Every dollar a client spends should trace back to a phone call, a booked appointment, or a sale. If we can’t show that line, we change the plan or we say so.

How RankSolv Started

Colin Wilson spent 7+ years leading marketing at enterprise companies and boutique agencies before he started RankSolv. In both worlds, he saw the exact same problem.

Clients paid every month and received reports full of rankings, clicks, and impressions. Almost none of those reports answered the owner’s real question: did this bring in customers?

He also saw what happens to small businesses. They got a smaller copy of a big-company plan, or a cookie-cutter template that ignored how they actually make money.

A dental practice in Shadyside and a contractor in Cranberry received the same checklist—even though their customers search and buy completely differently.
The Turning Point

RankSolv was launched in Pittsburgh in 2023 with a single local client who was burning budget on vanity metrics. Within 90 days of shifting focus strictly to Cost-Per-Lead and call conversions, their revenue tripled—proving that local businesses didn't need more reports, they needed transparent accountability. After scaling local successes, RankSolv officially expanded online in 2025 to bring this revenue-first framework to broader markets.

Core Principles

What We Stand For

01 / REVENUE FIRST

Revenue is the only scoreboard

Impressions and rankings are useful only when they lead to leads. We report on calls, qualified inquiries, and revenue.

02 / TAILORED STRATEGY

The plan fits the business

We begin with what a customer is worth, where leads come from today, and where they drop off. Strategy comes after those answers.

03 / NO FALSE PROMISES

Honesty before the contract

We tell you in the free audit what is realistic for your market and budget, including when we aren’t the right fit. Nobody can guarantee a #1 ranking, and we don’t pretend to.

04 / MONTH-TO-MONTH

You earn trust every month

We work month to month with no long-term lock-in. If results stop, you can leave.

Team & Capability

How We’re Built

100% In-House Execution

RankSolv is a small, in-house company. Strategy and execution come from one dedicated team, with no white-labeled work and no offshore handoffs.

The person who plans your campaign is the exact person who knows your business—so you never have to repeat yourself.

  • Zero White-Label Outsource
  • Direct Strategist Communication

Sectors We Serve

We work across Western Pennsylvania supporting businesses where strategy is tailored strictly to how their specific buyers make decisions.

Small and mid-sized businesses are the core of our partner list, and we construct each growth plan around what you can invest.

Healthcare Practices Law Firms Contractors Professional Services Manufacturers Tech Companies E-Commerce Brands
Execution Framework

What Working With Us Looks Like

01 Step One

Pipeline & Conversion Audit

What Happens:

We review your website, search visibility, paid ads, and call tracking infrastructure.

What You Get: A prioritized fix list, free
02 Step Two

Targeted Build-out

What Happens:

We set up targeted campaigns and lead tracking built strictly around cost-per-lead.

What You Get: Live work you can measure
03 Step Three

Scale What Works

What Happens:

We report monthly on numbers that matter and move budget toward channels that produce.

What You Get: Growth tied to calls & revenue

Our services cover search optimization, paid ads, web development, social media, online stores, and AI-driven search (GEO).

Explore Full Services List
Leadership

Meet Our Founder

Colin Wilson - Founder & Lead Strategist at RankSolv

Colin Wilson

Founder & Lead Strategist
7+ Yrs Marketing Exp.
87.9K Organic Clicks
4x Avg PPC ROAS
100% In-House

Enterprise Discipline Meets Small-Business Agility

Colin is a top-class AI Engineer and digital strategist who has spent 7+ years working inside enterprise teams before founding RankSolv. Working across both environments and collaborating with multiple business owners taught him core lessons: enterprise work taught him to measure every dollar against revenue, while working with growing businesses proved the need for agile, budget-focused execution rather than rigid corporate templates.

How He Works

Colin personally leads the first strategy session for every new client. He starts with your numbers: customer lifetime value, current lead sources, and drop-off points. Strategy comes after those answers. This is why RankSolv doesn’t hand out cookie-cutter decks.

What He Has Delivered

His past work includes driving 87.9K organic clicks across regional and local service campaigns, alongside an average 4x return on Google Ads spend. He builds custom frameworks around each client’s real revenue metrics, tailored specifically for brands navigating competitive markets.

His Core Rule

"If a tactic can’t be traced to a lead or a sale, it doesn’t belong in the plan."

Background & Personal Details

Armed with a BSCS (Bachelor of Science in Computer Science) degree and deep engineering expertise, Colin bridges advanced tech systems with performance marketing. Having partnered with numerous business owners across various sectors, he has built RankSolv to deliver crystal-clear accountability. Outside of work, he enjoys exploring Western Pennsylvania trails and keeping up with regional sports.

Our Experts

Meet the Team

Everyone below works directly on client accounts—no offshore handoffs, just dedicated local experts.

Kate Wilson

Kate Wilson

Senior SEO Specialist

Kate brings 5+ years of organic growth experience, owning technical audits and local map rankings. She recently scaled a regional legal practice's organic traffic by 140% in 6 months.

Zack

Zack

Lead Web Developer

Zack has 6+ years building high-conversion WordPress & Shopify architectures. He optimizes speed pipelines, cutting mobile load times down to under 1.2 seconds for partner stores.

Alaric

Alaric

PPC & Ads Manager

Alaric manages paid acquisition channels with a strict focus on cost-per-lead. He successfully structured Google Ads campaigns that lowered client CPL by 45% within 90 days.

Kael

Kael

Social & Content Strategist

Kael owns audience acquisition and pipeline generation across Meta and LinkedIn networks. He built inbound content funnels that generated over 300+ qualified B2B leads last year.

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