We Don't Sell Clicks. We Deliver Verified Leads & Booked Jobs in Pittsburgh.
Google Ads and paid search run by a local team that counts booked jobs, not clicks
PPC management means running paid ads so every dollar turns into a call, form or sale you can trace. Most accounts we audit have a tracking problem, not a traffic problem: clicks come in, the phone stays quiet, and nobody knows which keyword paid for which job.
RankSolv runs Pittsburgh PPC advertising for service companies and B2B firms that want leads they can count, starting with a free audit that shows where your budget leaks.
Real Numbers. Zero Fluff.
We measure our success by the money in your pipeline, not vanity metrics. Here is what consistent optimization and strict conversion tracking deliver for our clients.
PPC Services We Manage, From Search to Local Services Ads
Every campaign type below is built for local market conditions, with ad copy and targeting specific to your exact business objectives.
Google Search Ads
Responsive search ads on buyer-intent keywords, with AI Max for Search under tight controls.
ExploreEcommerce Shopping Ads
Clean Merchant Center feeds and Performance Max that fund your most profitable products first.
ExploreMeta Facebook Ads
Lead forms and retargeting on Facebook and Instagram for visual offers.
ExploreRemarketing Campaigns
Remarketing lists and Customer Match that bring back visitors who left without calling.
ExploreBing Ads Management
Microsoft Advertising reaches an older, B2B-heavy audience with less competition.
ExploreLocal Services Ads
Pay per lead, not per click, with the Google Guaranteed badge. Ideal for HVAC, plumbing and roofing.
ExploreNot Sure Which Campaign Type Fits Your Business?
Tell us what a lead is worth. We’ll name the platforms to fund first, the ones to skip, and when SEO is the smarter spend.
Google Ads Management: How We Actually Run Accounts
Google’s automation chases whatever signals you feed it. Feed it junk form fills and it finds more junk, so we feed it clean data.
What We Bring to Every Account
Conversion tracking in GA4 and Google Tag Manager, with enhanced conversions and Consent Mode
Offline conversion import from your CRM, so Smart Bidding learns from booked jobs
Weekly search terms reviews and negative keywords to stop wasted spend
Target CPA or ROAS bidding with budget pacing, and Performance Max kept off autopilot
Call tracking and ad scheduling matched to the hours your phones are answered
Managed in Google Ads spend across verified accounts
Certified Google Ads strategists on every account
Google Partner Certification held
Why Local PPC Should Target ZIP Codes, Not a Simple Radius
A 15-mile radius looks fine on a map but ignores how crews move here. Rivers, bridges and tunnels mean a South Hills team reaches Bethel Park fast yet may need an hour to reach the North Hills at rush hour.
So we target the ZIP codes your team serves and bid by area profitability. A plumber stops paying for clicks from neighborhoods it would never send a truck to. Many clients pair this with Local SEO.
Do Google Ads Appear in AI Overviews?
Yes. Since May 2025, Search and Shopping ads can appear inside AI Overviews, and Google has tested ads in AI Mode.
Performance Max, Shopping and AI Max or broad match Search campaigns qualify. We build accounts to qualify with spend controls intact.
How a South Hills HVAC Company Cut Cost Per Lead by 59%
An HVAC contractor was paying $148 per lead. Eleven weeks later, it was $61, well below the benchmark average in Google Ads benchmarks.
| Metric | Before | After 11 Weeks |
|---|---|---|
| Cost Per Lead | $148 | $61 (-59%) |
| Leads Per Month | Optimized | Scaled & Booked |
What We Changed:
We split campaigns by service line, added strict negative keywords, rebuilt targeting around the crews’ ZIP codes and moved to target CPA once CRM conversions flowed.
"The budget barely changed. Where it went did."
Real Results From Real Businesses
See how we've helped companies improve search visibility, revamp digital platforms, and generate consistent organic leads.
Our Paid Search Management Process: The First 90 Days
Account Structure Audit
We review your account, tracking and landing pages, then send a written list of what’s wasting money.
Campaign Build and Launch
We build campaigns, write ad copy for A/B testing and confirm every conversion fires. No working tracking, no launch.
Ongoing Optimization
We cut losing keywords, move budget to the ZIP codes and hours that convert, and test landing pages. Most accounts show a clear trend by day 90.
Pittsburgh PPC Advertising FAQs
How much does PPC management cost?
Management is [fee] a month plus your ad spend, with a recommended minimum of [$X]. Your free audit includes a budget plan.
How long before Google Ads brings in leads?
Calls often start in week one. Cost per lead usually drops through months two and three as bidding tightens.
What makes RankSolv different from other PPC agencies?
We report on leads, not clicks, target real service areas by ZIP code and feed CRM data into bidding, all on month-to-month terms.
Do you work with brand-new ad accounts?
Yes. New accounts get clean structure, verified tracking and a starter budget plan from day one.
Do you work with businesses outside the city?
Yes. We manage accounts across Western Pennsylvania and in other states, with targeting set by the areas you serve.
Who owns my Google Ads account if I leave?
You do. The account sits under your business name with us as managers, so campaigns, conversion history and data stay with you.
Can you take over an account another agency set up?
Yes. We audit it, keep what works and fix the usual issues: broad match without negatives, duplicate conversion actions and thin budgets.
Does Performance Max work for local service businesses?
Rarely on its own. It spends across YouTube, Display and Maps, so weak conversion data pulls in cheap, low-quality leads. We pair it with Search.
See Exactly Where Your Ad Budget Goes
Get a straight answer on what’s working and what to fix. Clear numbers and an account in your name: that’s the PPC management Pittsburgh businesses can count on.